I shoot a ton of editorial work. It usually goes like this .... You get a phone call or email from a photoeditor of a magazine to go somewhere you've never been and photograph someone you've never met. You pack everything you think you'll need show up early and set up. Your luck if you get 15-30 minutes with the subject.
Today was different, I had a nice easy corporate photoshoot. The first thing I do is talk to the art director and find out exactly what they're looking for. Today was people on a white background. Simple enough ? We could throw up a couple of softboxes and umbrellas and be done, but we wanted some backlight and some detail in the dark suits. Before I show up I draw a lighting diagram to figure out what lights, stands and flags I'll need. We ended up using a bunch of grids and a ring light. Image on the right is pretty much straight out of camera.
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