Tuesday, July 29, 2008

Pharmaceutical 3D


This was pitch #3 by the agency, the client never picks #3. Well this time they did ..... I've shot some stuff for 3D before and it was a real precise under taking. A special platform/rail system on the tripod for the camera and all the movements. Today we were operating on the SWAG theory ( scientific wild ass guess ). We did have a chart from the printer with some measurements for focal length and distance. It's all about the "parallax" (my new favorite word). We did 3 different sets that day, shot with and without objects and the "parallax" of foreground and background objects. For the camera movement we had a wooden dowel from the center support of the tripod almost touching the floor with gaffer tape underneath and 1/2 inch increments. For each scene we shot -4,-3 1/2,-3,-2 1/2,-2,-1 1/2,-1,-1/2,0,+1/2,+1,+1,+1 1/2,+2,+2 1/2,+3,+3 1/2,+4. I really hope it works and I get a cool 3D poster.

Nationwide


Got a call from Nationwide to photograph a local family for a brochure. I usually come away feeling very confident from a shoot, this was the first time in awhile I felt so so ....... It was 95 degrees and the kids didn't want to be there. I do think there are afew good ones and the client was happy. Profoto beauty dish main light and AB800 back light.

Kids run amuck in the studio


OK, it really wasn't that bad. Some out takes for a product launch of Buckleyboo http://buckleyboo.com/. I'm no fortune teller but I think this is going to be big. If they sold stock in the company I'd be first in line. What's a Buckleyboo ? It's a stuffed toy with 5 different types of buckles on the front. I have 2 kids ages 4 and 5 and I know they'd go nuts for something like this. 2 large soft-boxes Speedotron heads main and fill and a 40˚ grid for a backlight.

multi-cart falling apart


My multi-cart is falling apart ...... I cruised around downtown Wake Forest with some equipment on my multi-cart ( 3 lightware cases , 1 Tenba case and a Versa Flex big stand bag ) and the rubber on the wheel came off. My wife calls me a cheap bastard, I like to think I'm thrifty. This is the mid level Multi-cart R6, I haven't put much wear and tear on it, so I'm alittle disappointed the rubber came off the wheel. If your looking for an equipment cart move up to the R8,10 or 12.

seeing how the other half lives


Some more shots from the small town article on Wake Forest. Got to see how the other half lives. A combination of Profoto and AB for kicker lights. Had a good time at Short'y , where Arnold Palmer use to eat hot dogs.

small towns Wake Forest 2


Some shots for an article on small towns, got to spend the day in Wake Forest bumming around. Meet some great people saw some cool places and got alittle history .

hanging at an agency


Some random shots at an agency for the website.